The #1 Cause Of Failed Businesses

by | Jun 15, 2020 | EntrepreNurse

As a nurse, I would guess that you’re probably not wondering how or why businesses fail.

But you may find this interesting:

The #1 reason why businesses fail is because there is no market need.

Meaning that there is no group of people with a big enough need to purchase what a business is selling.

Whenever I speak to a nurse who wants to start a business, this is where we start:

Is there a group of people that your service could help?

Does this group have a problem or desire strong enough to compel them to purchase from you?

Most recent CDC statistics indicate that almost half of Americans are obese, and nearly ⅔ have one or more chronic illnesses. Nurse Coaching can help people sustainably reverse chronic illness and obesity in 80% of cases.

Last year, American’s spent nearly 40 billion dollars out of pocket on coaching and alternative treatments to care. That’s on top of spending around $11,000 on healthcare premiums alone.

So as a Nurse Coach, is there a group of people your service could help, and do they have a problem big enough to compel them to purchase?

In short, is there a market need for Nurse Coaching?

Fortunately for you, the aspiring holistic healer, yes.

Unfortunately, for the hundreds of millions suffering, also yes.

Want to be part of reversing this trend?

Let’s begin.

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The Author

Heather Lapides is a Registered Nurse, Board Certified Nurse Coach, and Co-founder of The Nurse Coach Collective. Heather is dedicated to supporting nurses to create more fulfillment in their careers, and more health and happiness in their lives.

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